Challenge: Discover and resolve friction points in the sales flow that could be resolved with UX Design optimization. 

Talk to sales and customer service to find out what works and doesn't work. Develop solutions and design interfaces. 

What do customers complain about the most? 
How easy or hard are sales to make and why? 

Optimize the page copy above the fold to qualify leads before they schedule one on one demo's with the sales force. Redesign the sales application using clean flat material design. Test results to make sure the updates raise conversion values. 
Solution: Created an initial report showing areas where UX could be improved then wireframe and prototype these for testing.
Context of use analysis
Recorded remote user studies. 
Live context of use tests
Quantitative and qualitative research. 
UX Copywriting
Heat-map analysis
Optimize the page copy above the fold to qualify leads before they schedule one on one demo's with the sales force. Redesign the sales application using clean flat material design. Test results to make sure the updates raise conversion values. 

 UX COPY
Headline: 94.6 A+ SubHead: 87.9 A+ EMV: H: Emotional 73% SH: Intellectual 92%. Engagement rates; 40 is below average 67 
Average. Emotional Marketing; an average of 40% - 80% drives social engagement.

EMOTIONAL INFLUENCE
Emotional Marketing analytics test for three important types of messages that lead to conversion based upon the user persona.
INTELLECTUAL; effective when offering products and services that require reasoning or careful evaluation.
EMPATHETIC; resonate with the empathetic impact often bring out profound and strong positive emotional reactions in people.
SPIRITUAL; the strongest potential for influence and often appeal to people at a very deep emotional level.

Results: The following home page optimizations reduced unqualified leads that were inundating customer service and sales departments with questions from customers that were not sure what services DYL was offering, increasing daily sales figures and reduced load on customer service. New design style increased trust resulting in more sales per customer sales calls. 

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